The Role of Content Marketing in Building Your Online Presence

Nagendra Singh Rawat
6 min readDec 11, 2023

What is content marketing?

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a targeted audience. The primary goal is to engage potential customers and drive profitable action for your business. This content can take various forms, such as blog posts, videos, social media posts, and infographics. By providing useful information and resources, content marketing helps to establish your brand as an authority in your industry and build trust with…

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Nagendra Singh Rawat

Digital marketer, writer, creator, Cricket enthusiast & learner of life. Whatever your business is, I’ll work with you to maximize your profits. insrawat.com